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Research papers

Targeted Curiosity at Cathay Pacific

Cathay Pacific seeks to ?move beyond? by extending its home market from Hong Kong (~7 million people) to the Mainland Greater Bay Area (GBA) (~76 million people), and becoming a premium lifestyle brand. It seeks to do this in a difficult time for the...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Melissa Yow, Nick Clarke, Carissa Cater
Companies: Forethought, Cathay Pacific
November 22, 2023
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Citation

Yow, Clarke and Cater (2023a, November 22). Targeted Curiosity at Cathay Pacific . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/targeted-curiosity-at-cathay-pacific-


Webinars

The key trends changing the face of market research in 2021

Join Qualtrics as we dive into insights from our first annual study into market research trends around the world.Learn how the industry reframed priorities in the aftermath of COVID-19, and how organisations are adapting their market research...

Catalogue: Webinars 2021
Authors: Sonny Sethi, Peter Hammer, Mark Czeisler, Eleanor O'Dwyer-Duggan
Company: Qualtrics XM Institute
May 6, 2021
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Citation

Sethi, Hammer, Czeisler and O'Dwyer-Duggan (2021a, May 06). The key trends changing the face of market research in 2021. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-key-trends-changing-the-face-of-market-research-in-2021


Research papers

Sustainable tourism

This paper explores the topic of sustainable tourism, making the case that it is the next big opportunity for Latin America. It does this by first introducing sustainable tourism as a concept and identifying key stakeholders who can be impacted by...

Catalogue: Latin America 2020 - Insights Festival
Author: Julia Fillingame
Company: Euromonitor International
October 19, 2020
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Citation

Fillingame, J. (2020a, October 19). Sustainable tourism . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/sustainable-tourism-


Videos

Brands Connect: Episode 2

Watch the latest episode of Brands Connect as Coca-Cola and United Healthcare discuss around the headline topic: Can we really predict the future? Should we?

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Martyn Crook
Companies: The Coca-Cola Company , United Healthcare
October 2, 2020
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Citation

Fafian and Crook (2020a, October 02). Brands Connect: Episode 2. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/brands-connect-episode-2


Videos

Post COVID-19

The thought leaders from Monday's presentation return to address your specific questions and brand challenges.

Catalogue: Insights Festival 2020
Authors: Rossana Dell'Isola, Veronica Mayne
Companies: , Faster Horses
September 16, 2020
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Citation

Dell'Isola and Mayne (2020a, September 16). Post COVID-19. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/post-covid-19


Videos

New approaches to the future of marketing and data post COVID-19

Why we have entered a New Strange and not New Normal and how to thrive in this New World.

Catalogue: Insights Festival 2020
Author: Rishad Tobaccowala
September 16, 2020
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Citation

Tobaccowala, R. (2020a, September 16). New approaches to the future of marketing and data post COVID-19. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/new-approaches-to-the-future-of-marketing-and-data-post-covid-19


Research papers

Post COVID-19: A brand blueprint for the future

Get ready for the future!As each of us has experienced in all parts of the globe, it's clear that after COVID-19 there will be no going back, for both consumers and companies, and more broadly, as society as a whole. Quite the opposite, we will see a...

Catalogue: Insights Festival 2020
Authors: Rossana Dell'Isola, Veronica Mayne
Companies: , Faster Horses
September 15, 2020
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Citation

Dell'Isola and Mayne (2020a, September 15). Post COVID-19: A brand blueprint for the future. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/post-covid-19-a-brand-blueprint-for-the-future


Videos

Stronger together: Why associations and association membership make sense in a post COVID-19 world

Are you a member of an Association? Why or why not? Tell us in a few lines in this session. Associations had to pivot quickly to provide the support researchers needed in a time of crisis. Are your Association(s) meeting your expectations? What more...

Catalogue: Insights Festival 2020
Authors: Hana Huntova, Jonathan Lai, Kim Smouter-Umans, Melanie Courtright, Laurence Miklichansky, Maurice Ndiaye
September 15, 2020
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Citation

Huntova et al. (2020a, September 15). Stronger together: Why associations and association membership make sense in a post COVID-19 world. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/stronger-together-why-associations-and-association-membership-make-sense-in-a-post-covid-19-world


Videos

Post COVID-19: A brand blueprint for the future

Get ready for the future!As each of us has experienced in all parts of the globe, it's clear that after COVID-19 there will be no going back, for both consumers and companies, and more broadly, as society as a whole. Quite the opposite, we will see a...

Catalogue: Insights Festival 2020
Authors: Rossana Dell'Isola, Veronica Mayne
Companies: Beyond Research Srl, Faster Horses
September 14, 2020
×

Citation

Dell'Isola and Mayne (2020a, September 14). Post COVID-19: A brand blueprint for the future. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/post-covid19-a-brand-blueprint-for-the-future